Noavis

Development of corporate identity is a crucial part of the company’s image. This is a combination of graphic elements, which the company uses in its promotional materials, packaging products, business forms, etc. Users and partners identify your products or services and differ you from the competitors through logos, fonts, colors etc. Corporate identity strongly influences your customers’ perception of the and play an important role in awareness and overall brand building.

Good corporate identity of a company strongly influences the consumer’s confidence but as it is proved, this is an indication, as in the orders and the organization of a company and its production and services.

Corporate identity includes the following elements:

• Logo
• Choice of fonts
• Corporate colors
• Business documents
• Templates
• Client records
• Application of corporate vision/outlook in products/services and other

Rules for developing corporate identity:

• Corporate identity should be memorable - that's why the logo should be simple and comprehensible, users could easily remember it and substantially to differs from other logos so that it can easily be filtered in among other listings from competitors. In creating a corporate identity not only faces can be used but also graphical elements, so remembering images would become faster than remembering names and words.
• It is essential for your corporate identity is to be recognizable not only by color but also as by a black - white version (e.g. a fax message or a photocopy).
• Corporate identity must be scalable - the logo could be small-sized for the business cards production or a large-sized external 3D advertising. Graphic designers have as a task is to develop a corporate identity which will guaranteed  an easy copying and translating it in most cases without distorting the style perception.