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- Internet advertising is the development of ad campaigns already achieved popularity on the web site specifically intended for advertising of the relevant web site.
- Internet advertising is of less value than most traditional analogue as an example print advertising or television advertising, which effectiveness is twice higher than the others’ .
- Internet advertising should be oriented towards those visitors who would have interest to of acquiring the next stage a service or goods. In the target audience for your ad on the Internet should be included only consumers who are interested in the topic of your web site.
- Recently Internet advertising undergoes a very quick evolution. Each year the funds acquired from the Internet advertising rates grow seriously.
- Internet advertising is available to both big and small business.
- The cost for appearing on the Internet advertising market is much lower than that of television and radio, so it is accessible to everyone, even small and medium-sized companies.
- More and more people look for information about goods and services in the Internet.
- More online shops appear on the network market and most importantly - the turnover of these online shops increases.
Types:
- Internet media advertising in major portals.
Media Internet Advertising - a kind of an ad on the Internet similar to the typical for us advertising in our print publications and television. The first thing is to define portraits of these people whose advertising materials you plan to display (your target audience). Then it is determined what Web sites your target audience visits. Start negotiations with the owners of those well-selected sites. A plan and a budget for the implementation of the campaign is determined. At the end the placement of promotional materials is organised. The optimal deployment of forms of links, banners, articles, links, etc is determined.
- Contextual web advertising placed in search engine/search engines.
Contextual Internet advertising - show advertising materials to people who have set a question to the search engines. Search advertising is perhaps the most effective way to increase your sales!
- Graphic advertising on the Internet - advertising banners.
- Static banner (fixed composition) in various formats and sizes.
- Animated banner (animated gif, flash)
Key concepts:
- If the banner is positioned in a visible part of the site, its effectiveness is higher – it must be seen without scrolling.
- Place a text above or below the or banner or add "alt" text the meaning is supplemented so that it could be drawn by the banner.
- Larger banners could be seen from a distance, is are more easily remembered and contain more details, but price is always higher.
- Animated banners, especially if they contain pictures (images) are preferable to static.
- Deep colors attract attention and rile more. Banners should be incorporated properly in the advertising environment,where they will be placed.
- If banners are not renewed frequently, they become very quicky out-of-date.
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Online Advertising
