Noavis

• Strategic Online Marketing - an analysis of the viability of the Internet as a marketing and communication media for marketing a specific product, service (which are available on the website), planning and use of Internet technologies for promotion of the goods and services of the company;
• Market Research - analysis of the Internet industry markets, analysis of the crosspoint of supply and demand, analysis of the activity on the Internet of direct and indirect competitors, conduction of market research on the Internet on a regular basis, evaluation of Internet sites, e-mail surveys and analysis, online target groups, product monitoring
• Website Development - development of the structure of the site and fill the information in accordance with consumer demand, increasing the value and convenice of the site to the user, collection and analysis of marketing information, using working with the user audience of the site - involving users in life of the resource;
• Internet Advertising - development and management of online advertising campaigns, media planning, research of the effectiveness of advertising areas, direct marketing on the Internet – organization of sending newsletters, which inform of the website (its services, its products), through the use of corporate database of e-mails, in accordance with the target consumer audience;
• Search  Engine Optimization - analysis of consumer demand, setting the program code in compliance to the structure of consumer demand in the search engine, amending the site content to increase the relevance of user searches in search engines;
• Web site audit - organization of active control over the operation of the site in order to obtain objective information about its performance, determination of the directions for - further development and periodical adjustments of the plan for carrying out the relevant events.

TECHNIQUES:

1. E-mail Marketing (Mailing lists)

Discussion Groups
These discussion forms are sent via e-mail. Each comment sent by a member of the group is sent to all other members. These groups have very good potential for building learning and communication forms in closed communities (B2B - communication). Representatives of the company as well as advanced users share information with customers in a free or tight form. Groups build loyalty in consumers and provide a significant degree of customer support. This is one of the sections to increase customer trust.

Newsletters
Typically, these are lists, where anyone can write freely, but only administrators (moderators) may send letters to people on the list. These are public lists.There are also private newsletters (closed) in which entries are controlled by the moderator.
As a differentiated service or addition to the development of the discussion group, companies use mailing lists to send newsletters.

These newsletters:

• Inform members of the site by means of periodic newsletters (on topics for which they have subscribed in advance)
• Remind of the old visitors (who have entered previously) with brief information about new products and opportunities on the site.
• Create credit of trust in members of the site that may lead to the eventual conclusion of contracts with positive sales or real transactions.
• Encourage paid subscriptions to newsletters, enriched with specialized information which is not available elsewhere
• Are often encouraged by sponsors.

2. Auto responders or autobots
These types of programs are automatically sent a notice by e-mail when they receive e-mail message from the visitor. More intelligent autobots send different messages depending on the word you have posted in the Subject field. The auto responder Internet service is usually paid, but along with paid and free forms, there are also free forms of bots.

3. Tell a friend
This is an appropriate form, which enables its visitors to easily share information. For example, in the pages containing information on the latest products, you can place the field ‘Enter E-mail address’ and the button "Tell a Friend", which when pressed causes sending of short text via e-mail. A variety of this form is ‘Send to a friend’ where you can send via e-mail the contents of the entire page. This method is good for sites with dynamically generated pages (from a database), for example, reservation systems or online stores.

4. Spam
The advantages of email, among which are the low cost and virtually unlimited audience, every day tempt many organizations to tout their messages to people who in no way indicated their willingness to receive such messages. Messages distributed so in this way are called spam. Most commonly spam is spread via e-mail, but there are rare cases in which other Internet services are used such as Usenet, and ICQ, Odigo, Yahoo or Hotmail messenger. Sending spam in many countries is considered a criminal offense and is prosecuted by authorities.