Web Search Engine Optimization

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SEO (Search Engine Optimization)

 

Search Engine Optimization (SEO) is the process of improving the position of a site in search engines through natural methods, subject to certain rules. Search Engine Optimization of a site suggests that it is built with proper structure and code of its pages (web design). In addition to the requirements for structure, SEO includes further techniques, such as providing thematic links to the site and including the site in appropriate web directories. The goal of SEO optimization is not to mislead the search engines but help them understand properly site’s contents.

The main source of visitors on a web site is derived mostly from the search engines. Well optimized web site gets precedence in search results, thus attracting new visitors and increases the total amount of unique visitors who are interested in your products and services. Optimization timeline of a site in depth depends on the competition in your market segment and the current rank of the web site in the search engines. The purpose of web site optimization is to make site’s pages gain top results in searches through search engines. Web site optimization predetermines successfully positioning of your business on the Web.


Stages:
  1. Analysis of the current web site positions. Takes into account the current presence (rank) of the web site on the target markets.
  2. Analysis of competitor’s web sites – considering advantages and disadvantages from visitor’s point of view.
  3. Selection of relevant keywords and phrases compiled via analysis of the current market segment top searches.
  4. Structural optimization of the site achieved with the following techniques:
    • Source code compliance with the current web W3C standards
    • Properly organizing page contents. Correctly laying out page structure using the right HTML code tags, including heading elements, structural blocks, lists, paragraphs, alternative content and descriptions as well as document “meta tag” definitions and XML site maps.
    • User friendly links (URLs – “Uniform Resource Locators”) - in general this represents server side “rewrite” of all site links to more human natural and easy readable form. This helps search engines to index your site better as well the visitors to remember your site contents and links.
    • Optimizing current site’s text contents for achieving consistent keywords density.
  5. Submission in various web directories and catalogs. This increase the overall concurrent links to your site thus increases changes for more new unique visitors.
  6. Further increasing concurrent links to your site via banner or links exchange programs with other sites. It is very important these sites to have higher ranks on the Internet.
  7. Generation and submission of periodic press releases and RSS feeds to various web sites.
  8. Choosing appropriate paid advertising campaign with the major content providers such as Google, Yahoo, MSN etc. to target specific web market segment.
 

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